• Transcendence: help others realize their potential • Self-actualization: realize our own potential, self-fulfilment, peak experiences • Aesthetic: symmetry, order, beauty, balance • Learning: know, understand, mentally connect • Esteem: achieve, be competent, gain approval, independence, status • Belonging: love, family, friends, affection • Security: protection, safety, stability • Physical: hunger, thirst, bodily comfort
from Made to Stick pp 183, more insight there